Free Business Intelligence Tool

Marketing ROI & Break-Even Calculator

Enter your real numbers below. Instantly see whether your marketing spend is profitable, what it costs to acquire a customer, and where your break-even point sits.

Your Numbers
Revenue & Value
$
$
$
%
$
Marketing Spend
$
$
Traffic & Conversions
%
Pipeline & Conversions
%
%
Target
%

Enter your numbers

Fill in the fields on the left and hit "Calculate ROI" to see your marketing performance analysis.

Marketing Health Score
-- / 100
--
Cost & Acquisition
Cost per Lead Total marketing spend divided by leads generated.
--
Cost per Acquisition Total marketing spend divided by the number of sales closed.
--
CAC (Customer Acq. Cost) Combined marketing + ad spend per new customer. Lower is better.
--
Marketing % of Revenue What share of revenue goes to marketing. Most SMBs aim for 5-15%.
--
Return & Break-Even
ROAS Estimate Return on ad spend. Revenue generated per $1 of ad spend. Above 4x is excellent.
--
Estimated Net Return Gross profit minus total marketing spend. Positive = profitable marketing.
--
Break-Even CAC The max you can spend to acquire a customer before losing money.
--
Break-Even ROAS The minimum ROAS needed to cover costs. Below this, you're losing money on ads.
--
Spend Breakdown

Strategic Insight

Your results will generate a personalized insight here.

Want a personalized growth roadmap?

Get a free 30-minute strategy session with our team. We'll review your numbers and map out a plan to improve your marketing ROI.

We'll be in touch soon to schedule your strategy call.

No spam. Unsubscribe anytime. We just want to help you grow.